When traveling I tend to gravitate to companies and agencies that don't just pay lip service to being good corporate citizens, they actually do something. Part of the reason I sing the praises of Sandals and Beaches to friends and family is because of their hard work and honest dedication in making the communities they live in better for all, not just the tourists. A few years ago we were lucky enough to travel to a school in Jamaica to see how the Sandals Foundation helps with education …
Sandals Foundation
What does a business do that inspires brand loyalty in you? Is it good service? Exceptional value? Great product? For me, those things matter greatly but they don't usually inspire my undying devotion. What really binds me to a business brand is what they give back in their community. A couple of years ago, my family visited Beaches Negril and had the opportunity to visit a Jamaican school through the Sandals Foundation. Hard to believe that it was the highlight of my week, tucked in among …
