I’m Candace Sampson, a Canadian travel content creator with 20 years of experience building audiences who actually show up. Not because I tell people what they want to hear, but because I’m honest, a little funny, and genuinely passionate about the things I write about. If you’re a Canadian brand, tourism board, or experience company looking to reach women 40 to 65 in an authentic way, keep reading.
One ecosystem, three platforms
My audience lives across Life in Pleasantville (lifestyle and travel blog), Girl Trips (group travel experiences for women 50+), and What She Said (podcast). They’re the same women moving between platforms, following me, not just a topic. That means when you work with me, you’re reaching one engaged community through multiple touchpoints — on search, on social, and in real life.
Who I reach
- Life in Pleasantville blog: 18,000 clean monthly sessions, 54% engagement rate
- Threads: 765,000 monthly views
- Instagram: 32,600 combined followers across all three platforms
- Facebook: 21,700 combined followers across all three platforms
- TikTok: 26,200 followers
- Newsletter: 885 combined subscribers (Girl Trips + Life in Pleasantville)
- YouTube: 4,300 subscribers
- Podcast (What She Said): 530 average monthly downloads
My readers are Canadian women, primarily 40 to 65. They’re values-driven, experience-hungry, and they trust me because I’ve spent two decades earning that trust.
What it costs
Candace Sampson — Media Kit
Canadian lifestyle, travel and women’s community across Life in Pleasantville, Girl Trips and What She Said.
Ottawa-based. 20 years in digital media. One trusted voice, three platforms.
Reach by platform
Threads
765K
monthly views
32.6K
combined followers
21.7K
combined followers
TikTok
26.2K
followers
Blog (Life in Pleasantville)
18K
monthly sessions · 54% engagement
Newsletter
885
combined subscribers
YouTube
4.3K
subscribers
Podcast (What She Said)
530
avg monthly downloads
Audience
Canadian women, primarily 40 to 65. Engaged, values-driven, and actively seeking community, experiences, and trusted recommendations from voices they know.
Packages
Blog post — Life in Pleasantville
Long-form sponsored post, SEO-optimised, shared to social. Stays on the internet earning traffic indefinitely.
Social only — Threads + Instagram
Branded content across highest-reach social platforms.
Full social blast
Threads, Instagram, Facebook and TikTok.
Newsletter feature
Dedicated mention or feature in the Girl Trips newsletter (460 subscribers, high open rate).
Full ecosystem campaign
Blog post + full social + newsletter. Maximum reach across all platforms and formats. Best value for tourism boards and Canadian brands seeking sustained visibility.
Girl Trips brand integration
Your brand featured within a retreat or group experience. Authentic, in-person exposure to engaged women 50+.
What this Canadian travel content creator won’t do
I don’t work with big box retailers, companies I’d never personally use, or brands that want me to post their copy verbatim. I’ve turned down paid opportunities that didn’t fit, and I’ll continue to do so. My audience trusts me because I’m selective, and that selectivity is exactly what makes working with me worth it.
Travel content that works long after the trip ends
I don’t create content that disappears when the campaign wraps. A single well-crafted post — written with SEO strategy, audience relevance, and multi-platform support — can outperform paid ads and keep delivering value for years.
Here’s proof
| Article | Total views | Avg. time on page |
|---|---|---|
| Essential Guide to Visiting Tahiti | 2:10 | |
| Before You Go to Mazatlán | 2:38 | |
| Toronto With Teens | 2:33 | |
| Before You Go to Cabo | 2:07 | |
| A Budget Friendly Escape to Tahiti | 2:46 | |
| Visit the Eastern Townships of Quebec | 2:55 | |
| Rose Hall and the Legend of the White Witch | 2:30 |
See the full case studies
In April 2024, I joined a Tourism Ireland press trip along the Wild Atlantic Way and turned it has turned into a sustained content campaign that is still delivering. One trip became six SEO-optimised blog posts, a What She Said feature, and ongoing social content — each piece designed to work together and guide readers from one story to the next. The results: strong pageviews, long engagement times, high CTRs, and Google rankings alongside major tourism boards for competitive travel search terms. This is what a well-crafted content partnership looks like.
Click the images below to see the full picture for Ireland and other destinations.
Let’s work together through Girl Trips
Girl Trips is a Canadian group travel company for women 50+, built on the belief that connection matters as much as the destination. These retreats are designed to offer community, adventure, and unforgettable experiences in stunning locations across the country.
If you’re a destination marketing organization, tourism board, resort, or brand that speaks to women 45+ with a sense of adventure (and humour), I’d love to chat. I’m looking to partner with businesses who want to reach women directly — in real life and across my established digital platforms.
Girl Trips is more than retreats. It’s a platform.
- Hosted group travel experiences with built-in marketing coverage
- Retreat-based destination partnerships
- Pre- and post-retreat promotional content across Girl Trips, Life in Pleasantville and What She Said
- On-site or post-trip deliverables including blog posts, social media shares, and podcast features
Let’s co-create something unforgettable — and make sure your destination is part of the journey.
Looking for a Canadian travel content creator with proven SEO chops?
I love working with travel partners who:
- Value long-term collaboration over one-off posts
- Want someone who takes SEO seriously (because I do)
- Are open to creative ideas and custom campaigns
- Understand the value of trust and community, not just impressions
Brands I’ve worked with
I’ve partnered with tourism boards, destination marketing organizations, and travel brands across Canada and around the world. Each collaboration is built on trust, creativity, and content that keeps performing.
I work with partners who
— Value long-term collaboration over one-off posts
— Want someone who takes SEO seriously, because I do
— Are open to creative ideas and custom campaigns
— Understand that trust and community drive results, not just impressions
Professional affiliations
I’m a proud member of the Travel Media Association of Canada (TMAC), a national organization dedicated to excellence in travel journalism and content creation.
One Last Thing
Found me through Google? That’s SEO in action baby and the power of working with a Canadian travel content creator who takes getting you discovered seriously.
