This past weekend, I was out at my local mall, The Oshawa Centre (or “the OC” as it’s lovingly referred to out here), exploring for a few hours. I had heard about the new Sears Canada concept stores thanks to an article in The Toronto Star, so when I saw that one of them was in the OC, I had to go in and check it out.
Am I not still a living, breathing woman who enjoys a good dose of retail therapy? Do I not breathe, like those other women with bottomless bank accounts and no children (or stretch marks) to speak of? I deserve fashion-forward choices in clothes that won’t fall apart the moment they’re washed!
Enter the new Sears.
I have to say, I was completely blown away by the updates. I mean, to say they’re updates is kind of an understatement. This new version of Sears is hip and fashion-forward (and don’t worry, still home-focused too) without me needing to take out a second mortgage just to feed and clothe my kids, as well. There are far more mannequins out, so it’s easier to see how clothes look on an actual person, not just a hanger, and I found myself shopping for me, instead of just taking a look around.
It’s also far easier to navigate. Nothing is nailed to the floor, so displays can be moved around to create new groupings of shelves and racks, depending on what’s being featured. And there’s something really airy about the style of display units. Lots of negative space, if that makes sense. Clothing is laid out in a way that’s more visually appealing, drawing the eye up to see items on open shelves in contrasting colours from the newly resurfaced floors.
The funny part is, I honestly went in there just to take a look around. Money is tight, leading up to the holidays, and our family is trying to make do with what we already have, rather than upgrade stuff in our home unnecessarily. Everything looked so good, though, that I ended up trying on a gorgeous parka, about 5 different toques, a few infinity scarves, and I spent about 15 minutes ogling the holiday dresses. It was Sears Days, so the sales were incredible, and I found myself getting in line with my arms full of things for myself I hadn’t meant to purchase. Then I remembered my promise to myself about spending, put the parka back (which I am currently regretting), and chose to get both my kids snowsuits, instead.
And here’s the thing: I usually get my kids’ winter gear at some of the cheaper clothing stores, because the price is more reasonable than most of the sports stores or department stores, even if the quality is not the same. But once I got my hands on the Sears brand of kids’ snowsuits, I couldn’t believe the difference in quality.
Lesson learned, Sears. I’ll be back.
Probably for that parka.
(You should go too, but please don’t buy my parka, ok?)