Campaigns for social change and involvement that engage youth and families by making participation fun are the ones that are most successful. As a parent, I look for these kinds of events in order to teach my children – without resorting to ‘because I told you so’ – that giving time and resources is important. Last fall we ran a race with the goal to raise funds and awareness for youth and their families with mental health and addiction issues. The buzz in the air that day, courtesy of music, entertainers and other kids who were participating made a huge impact on my two.
Musicians are often the first ones to jump onboard these things, and Avril Lavigne and her organization (The Avril Lavigne Foundation) in partnership with the Women’s College Hospital Foundation are raising awareness for women’s health issues through song.
My familiarity with Avril Lavigne ends with her first big hit Sk8er Boi and her marriage to another Canadian rocker, Chad Kroeger. I don’t fit into the Avril Lavigne demographic, basically because I was around the first time Top Siders and Polo were the high school uniform. But I can get behind a celebrity who uses her name and talent to support better health for women and their families. Lavigne has done just that with her new single Keep Holding On.
Sue Carruthers, President and CEO of Women’s College Hospital Foundation, says, “The lyrics of ‘Keep Holding On’ resonate with the Hospital’s mission to continue to deliver ground-breaking research and healthcare that helps women and families around the world.” The song was recorded joining Lavigne’s voice with those of her fans at sound booth locations throughout the Toronto area. I’m only sorry I didn’t sing on the track, though maybe that’s for the best. My children assure me it’s for the best.
Now that the recordings are complete the track is available for sale on iTunes and all proceeds go towards Women’s College Hospital Foundation. For $1.29 you can be part of something great; that’s ¼ of the price of a fancy caffeinated beverage topped with whipped cream and caramel and it won’t require 200 burpees to burn off.
By involving her fans, Lavigne is setting the stage for another generation to value helping others. For that I’ll lend my voice.
Disclosure: This post was sponsored by Entrinsic. Opinions, as always, are that of the author’s.