Yesterday I drove four young girls to their competitive cheerleading practice. In and of itself there is nothing terribly unique about that usually, but this week it was for two reasons.
First, all four spoke excitedly about the Winter Olympics and how many medals we had. I was surprised to hear them shout out the names of so many of our amazing Canadian athletes and speak so proudly of our country. They were practically boiling over with excitement. I love the patriotism that our Olympic athletes are whipping up in our young people, but I also love that they are showing them what it means to pursue a sport with excellence.
Second, because I was writing a post for Jumpstart it had me thinking how lucky these girls were to be driven to a competitive sport twice a week where they learn important skills that transcend far beyond the mat. My girls and their friends probably don’t know how lucky they are to be able to participate in a competitive sport, but many parents can tell you that it’s very often an expensive luxury these days.
Sports are an important component in shaping a child’s life but the reality is that 1 in 3 Canadian families cannot afford to get their kids involved in sport and recreation. Jumpstart is a nationally registered charity that helps kids experience the joy and life skills that comes through participating in sports. Jumpstart gives kids (aged 4-18) a sporting chance by covering costs associated with registration, equipment and/or transportation. Since 2005, Jumpstart has helped almost 700,000 kids (and counting) get in the game! 100% of donations to Jumpstart go straight to achieve their vision of helping equip kids for life and directing them towards a better future. Together we can help all kids play!
Canadian Tire Jumpstart is proud to have 10 Olympic Ambassadors attending the Winter Games in Sochi. In support, Canadian Tire and Sport Chek will be donating $5,000 to Jumpstart for every goal scored by one of the Jumpstart Olympic Ambassador’s. These Ambassadors include Jonathan Toews, Sidney Crosby, and Hayley Wickenheiser, and Meaghan Mikkelson, who I’m cheering on loudly for Women’s Hockey. Meaghan started skating at 4 years old. She won a Gold medal in the 2010 Olympics, 4 medals in the IIHF World Championships and was named best defensemen at the 2011 World Championships. To learn more about the Ambassadors, visit the Ambassadors tab on Jumpstart’s Facebook page.
To celebrate the Olympic Winter Games, Jumpstart has launched the Podium Predictor! Join in before February 20th and submit your total medal count prediction for the Canadian Olympic Team to be entered to WIN 1 of 17 daily prizes or a Grand Prize of a $250 Canadian Tire shopping spree!
And for some added fun there’s a giveaway here too! You could win this great prize package consisting of an Adidas small duffel bag, a Jumpstart slingback backpack, Nike towel, Canada games sweater, a Jumpstart Lanyard and Ball. The approximate retail value of this package is $110.
Disclosure: I have been compensated to participate in this campaign. As always, opinions expressed are my own.